S'mores

So, Hershey has been running a series of commercials lately. On one of them, some gal talks about how she and her boyfriend have contests to see who can make the best Smore. She concludes by saying "I totally win."

Now, I'd like to know how she "totally wins". These are Smores. The recipe is simple: toasted marshmellow, graham cracker, and chocolate bar. There are no secret herbs and spices. There is no secret family recipe. There's not a lot that you can really do to it.